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Columbia Grain International’s Bean and Pulse Line Balanced Bushel Aims to Meet Growing Demand for Plant-Based Protein, Names Bill Germano as Business Manager of Retail Products

Living a healthier lifestyle is becoming more important for many Americans, a trend clearly shown by the growing demand for plant-based proteins.

A Nielsen IQ study of the 52 weeks that ended on July 31, 2021 discovered that 52% of American consumers are eating more plant-based foods and believe it makes them feel healthier. It also found that the sales of plant-based meat alternatives grew 11%. (1)

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